Jamaica‘s central bank thinks the country’s economy is doing very well and it is using an instantly recognizable symbol of the island to get this message to the people: Reggae music.   In the bank’s latest video, reggae artiste Tarrus Riley uses his strong vocals to praise low, stable and predictable inflation as being what the bass-line is to reggae music.    Finance Minister Dr. Nigel Clarke said the idea is to communicate in the best way possible, and in Jamaica, nothing aids communication as much as music.   Media personality Debbie Bisson, comedian Donald “Iceman” Anderson and reggae band Adazeh were also recruited to promote the message.

Roberto Pocaterra Pocaterra